SEO Optimization Basics

Whether you like it or not, your website is being crawled by all the popular search engines to organize the content and information that you are providing. One of the biggest factors in determining what your website has to offer, and how high it ends up ranking on search engines is the metadata; most commonly Meta Titles & Meta Descriptions.

A lot of website builders will offer to “automate” your metadata in order to improve your efficiency. Unfortunately, this practice does more harm than good. Google and other search engines continue to improve how they are crawling and categorizing data from websites that they crawl. Since a search engine’s goal is to provide the most accurate data for consumers, they need to improve their practices as well. By doing so, they want to avoid “automated practices” because they don’t feel real.

A better choice is to take the time to write your own metadata or hire an SEO professional to do this for you. The benefit of having a human write your SEO data is that people can connect through writing. Google has gotten really good at recognizing this. So it isn’t about “beating an AI” it is about connecting to potential customers or consumers so that they find the information or service that they need.

In conclusion, when you are debating on optimizing your website’s SEO or having it done “automatically” be sure to take the time and have it done professionally. Your long-term business success will thank you for it. If you are in need of an SEO consultation, be sure to reach out to ML SEO today.